By Crystal Stitzer and Doug Harsany
The term “green” is so overused in today’s society that it almost defines cliché. Today it seems that every organization wants to be and claims to be green. In many cases the rhetoric goes farther than the reality. A lot of things are marketed as green, but many may not really be as environmentally friendly as proposed.
At the time of the Deepwater Horizon accident in 2010, British Petroleum’s mission statement read, “We help the world meet its growing need for heat, light and mobility. We strive to do that by producing energy that is affordable, secure and doesn’t damage the environment.” It all sounds so idyllic, like cows eating grass. Even the company’s logo is designed to make a green statement. It has the bright yellow sun shining in the middle, surrounded by a ring of green leaves, like a big sunflower. According to the February 2015 BP Gulf Recovery Factsheet, BP has spent approximately $28 billion on response, cleanup, early restoration, and claims payments. There were 1,096 miles of shoreline that had some oiling, and 776 of those miles required some measure of cleaning. We are not trying to vilify BP, but what they found out is what Kermit the frog told us long ago. “It’s not easy being green” (The Jim Henson Company Muppet Character)!